Our partnership with The Walt Disney Company UK & Ireland began in 2017 when we were delighted to be selected as one of their four strategic charity partners within their Social Purpose Programme, where they work in partnership with others to help build emotional resilience. They bring the power of their brand, stories and characters to inspire and create moments that matter for children and those closest to them, when they need it the most. Over the past two years, we are grateful to have been able to join Disney in the excitement of celebrating their new releases and together raise awareness, funds and create memorable moments.
In 2017 to celebrate the release of ‘Star Wars: The Last Jedi’, Disney named Together for Short Lives as the charity beneficiary for the auction of limited edition Star Wars themed bank notes produced by De La Rue, the world’s leading provider of bank notes. The notes sold out on eBay within 15 minutes and raised a staggering £186,754. The money raised could provide over 7,400 hours of specialist hospice care.
In addition Disney partnered with Santander on their Force for Good campaign, to encourage members of the public to recreate their favourite scenes from the Star Wars franchise as part of a competition. Through this initiative, Santander donated an incredible £125,000 to Together for Short Lives for UK children’s hospices through the National Fundraising Scheme which equates to 5,000 hours of specialist hospice care.
Watch the fantastic film produced to promote the campaign, featuring Jenson Button and Warwick Davis here:
In 2018, Together for Short Lives and Disney raised over £350,000 at our Nutcracker inspired Ball. Disney used the power of storytelling to re-imagine our annual fundraising gala; transporting the event and its attendees into an immersive ‘The Nutcracker and the Four Realms’ experience all in aid of raising awareness and donations that will enable the charity to support and help families make the most of every moment together.
In 2019 Disney has helped to inspire their partners to make a difference too. To celebrate the launch of ‘Toy Story 4’, eBay in partnership with the YouTube star LadBaby sent Buzz Lightyear into space in a weather balloon, then auctioned him on eBay to raise an amazing £1,580 to support children’s hospice services across the UK. To add to the excitement of this unique initiative, eBay who originally pledged to match the closing bid, extended their generous donation to £10,000 Thank you so much to LadBaby and eBay for their fantastic support.
Raising awareness and creating moments that matter
In 2017 we were privileged to be partnered with Disney for their festive campaign, marking the release of ‘Olaf’s Frozen Adventure’ which included creating Moments that Matter for seriously ill children and those closest to them through themed Frozen parties in 42 children’s hospices across the country. Disney also created an Olaf’s Magical Moments Facebook profile frame and encouraged their followers to ‘give a precious moment by sharing yours’ to raise awareness of the fun and positivity hospice life can bring to families, as well as encourage others to donate, to help the hospices create more precious moments. Watch the film to see Disney spread their magic at some of our hospices:
In 2018, to celebrate and raise awareness for Children’s Hospice Week, Disney delivered extra special parties at four hospices around the UK. As well as the usual party fun of arts and crafts, face painters and balloon artists; special Disney guests including Mr and Mrs Incredible, Tinkerbell and Mickey and Minnie Mouse were invited to the parities to surprise the children and those closest to them.
Then to help Mickey Mouse celebrate his 90th anniversary, three families supported by Together for Short Lives joined some of the world’s most famous faces in a new photo book ‘Mickey Mouse & Me’ by celebrity photographer Rankin. There were just 300 collector’s edition copies sold on eBay with all the proceeds going to Together for Short Lives. During their photo shoots, the families got to meet their celebrity heroes such as Mcfly’s Tom Fletcher and were surprised by special guests Mickey and Minnie Mouse. To thank the families for being part of the celebrations, they received Disney gifts as well as a portrait to remember their special family moment.
In 2019 we are excited to be Disney’s chosen charitable partner for Frozen II, this is a fantastic opportunity to raise awareness and funds for Together for Short Lives to create Moments that Matter whilst celebrating the release.
As part of the Frozen II collaboration, M&S will be joining Disney in supporting our work, and funds raised through the in-store partnership between Disney Frozen II, M&S and Together for Short Lives will support children’s hospices right across the UK.
We'd love to talk to you about working together. Please call Beccy Fellows on 0117 989 7827 or email email@example.com