Head of Public Fundraising & Supporter Experience

Are you an experienced Head of Public Fundraising with a proven ability to grow income, acquire new supporters and deliver the highest quality appeals and campaigns? Do you have a passion for creating meaningful supporter experiences that drive lasting relationships? If so, we would like to hear from you!

Here at Rainbows Hospice for Children and Young People, we provide specialist palliative care and end-of-life support to over 750 babies, children, and young people living with life-limiting and life-threatening conditions, as well as approximately 3,000 people, including families, siblings, and carers, across the East Midlands. Simply put, we’re here to brighten short lives and support families, wherever they are.

This vital work would not be possible without our dedicated Fundraising Team! Rainbows receives just seven weeks of government funding annually, and it is through the relentless efforts of our fundraisers that we’re able to remain open for the remaining 45 weeks each year.

As part of the expansion of our Fundraising Team, we’re excited to announce an opportunity for a Head of Public Fundraising & Supporter Experience to join us!

Location: Hybrid, home-based or hospice-based working. (Initially, this role will require regular presence at the hospice in Loughborough.)

Hours: 37.5 hours per week between Monday and Friday with the occasional evenings/weekends for Rainbows events.

About the Role

As the Head of Public Fundraising & Supporter Experience, you will play a senior role in our Supporter Relations Management Team and act as deputy for the Director of Income Generation and Marketing. This pivotal position involves developing and leading strategies to grow our income, engage supporters, and deliver an outstanding supporter experience.

Key Responsibilities Include:

• Team Leadership: Develop and lead a high-performing, collaborative public fundraising team, delivering against ambitious growth targets
• Supporter Acquisition: Deliver on a dedicated Supporter Acquisition Strategy which delivers 5,000 new supporters over the next five years.
• Strategic Planning: Create and implement an effective public fundraising strategy, encompassing individual giving, lottery, in-memory giving, legacy marketing, and supporter journeys.
• Brand Collaboration: Ensure the integration of Rainbows’ brand and fundraising communications to maximise their impact, developing compelling content and case studies.
• Income Growth: Develop plans with the Income Generation and Lottery teams to grow support from regular givers, cash donors, lottery players, and new committed giving propositions.
• Legacy Fundraising: Maximise support from gifts in Wills through strategic planning and delivery.
• Supporter Experience: Act as the strategic lead for supporter experience across all teams, ensuring every supporter feels valued and engaged.
• Further responsibilities in the role of Head of Fundraising & Supporter Experience at Rainbows can be found by downloading the Job Description.

Requirements

• Significant recent experience in public fundraising that includes managing significant budgets
• Proven success in developing and delivering strategies and operational plans.
• A strong track record of leading, motivating, and developing high-performing teams.
• A deep understanding of individual giving, lottery, in-memory giving, legacy marketing, supporter care, and supporter experience.
• Experience using data-driven insights from CRM systems to inform strategy and audience engagement.
• A demonstrable track record of achieving income growth.
• Advanced knowledge of CRM databases and analytics.
• Further requirements can be found by downloading the Person Specification.

Our Benefits include:

• Free onsite parking at the Hospice, Lark Rise, Loughborough.
• Hybrid, and Hospice working location (Need to be in the Hospice to start with).
• Eligibility to join blue light card discount scheme and Company Shop.
• Healthcare Cashback plan.
• Life Assurance.
• 27 days holiday plus bank holidays.
• Contributory pension scheme or Salary Sacrifice Pension Scheme
• Affordable meals at the Hospice, Lark Rise, Loughborough.
• Free Tea, Coffee and Fruit whilst at the Hospice
• Free access to Health Assured employee assistance programme
• Wellbeing support and access to Mental Health First Aiders
• Unofficial benefits: Fun events like Total Wipe Out, All staff away days, Guest visitors

For further information about this role and the responsibilities please contact Nishil Saujani, Director of Income Generation and Marketing, on nishil.saujani@rainbows.co.uk

To apply for the role please click ‘apply now’ to complete an online application form. If you require an alternative method of applying or would like to discuss reasonable adjustments further, please contact the people team at recruitment@rainbows.co.uk

This role is subject to an Enhanced DBS (Disclosure and barring Service Check) and pre-employment checks.