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M&S joins Disney Frozen II and Together for Short Lives partnership

News and comment

Together for Short Lives’ partnership with Disney and its support for the children’s hospice sector is built around making Moments that Matter for seriously ill children and their families. We want to share the exciting news that M&S has now partnered with Disney and us as part of Disney’s Frozen II release.

Marks & Spencer has a new festive collaboration to celebrate the return of Elsa, Anna, Kristoff, Olaf and Sven in one of the most highly-anticipated films in cinema history – Walt Disney Animation Studios’ Frozen II. As part of the Frozen II collaboration, M&S will be joining Disney in supporting our work, and funds raised through the in-store partnership between Disney Frozen II, M&S and Together for Short Lives will support children’s hospices right across the UK.

This Christmas, M&S will show its support for their amazing work by selling an exclusive tote bag that will be released in October. M&S Food will also be sponsoring a special Together for Short Lives & Frozen II Ball and the team will be working with Disney on a couple of special events to bring families caring for seriously ill children together and create lasting memories this Christmas.

Nathan Ansell, Director of Clothing & Home Marketing at M&S said, “Growing M&S kidswear is an important focus at M&S as we work to appeal to family-aged customers. ‘Frozen II’ is a highly anticipated film and when the trailer landed it was record-breaking so we know lots of our customers will be excited to visit our special ‘Frozen II’ shops and check out our exclusive product. It’s also important to us, especially at Christmas time, that we support causes our customers and colleagues care about so we’re incredibly proud to also be working with Together for Short Lives.”

By teaming up with M&S and our long-term charity partner Together for Short Lives, we can bring the power of the ‘Frozen II’ story and its characters to inspire and create Moments that Matter for children and those closest to them when they need it the most. Whether that’s through raising awareness or funds, this campaign can help build emotional resilience and make a real difference to families’ lives.

Sara Hanson, Director of Charitable Programmes at Disney EMEA

Andy Fletcher, CEO for Together for Short Lives said, “At its heart, ‘Frozen II’ is a film all about family being together so as a charity who helps families be together, we’re excited to be teaming up with the film and one of Britain’s best loved family retailers. The collaboration will help us support seriously ill children and families to get the care they need and spread a little joy this Christmas with funds raised helping to support the 54 children’s hospices we work with across the UK.”

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